With ‘boss’ I mean ‘specialist’. I prefer thinking of myself as a leader, collaborator and a scaffolder – not a bossy-pants. As the founder and Managing Director of more than one successful business, including Egg Marketing & Communications – South Africa’s first family and children’s brand agency and LoveAlda Narrative Birth Photography – I have pioneered more than one industry with a mixture of entrepreneurial and business acumen. As a result I have also developed, managed and mentored many multi-functional marketing, creative and media teams.